BRAND IDENTITY

Branding

We create a memorable, meaningful, and brand-aligned name while taking into account cultural and linguistic nuances, legal and trademark issues, and the preferences and values of the target audience.

Brand Story

Our copywriting experts and partner authors give your brand substance. We tell your story. Creating magic and reaching the subconscious is a necessity for anchoring your brand in the universe of noteworthy brands.

Brand Unity

We place special emphasis on having defined and recognizable codes. Our experience has led us to work on product ranges to transform them into a full-fledged brand. We are ready for international development

Communication Elements

Brand Book, Company Profile, B2C Product Sheets… Our communication materials adhere to the best practices and constraints of distributors, retailers, department stores, and marketplaces. Stop wasting time and focus on your expertise.

Design

A brand is a visual identity that is recognizable at first sight. Our job is to bring your ranges to life within a clear and consistent identity.

Digital Identity

Today, a brand exists in both physical and digital universes, and soon in the metaverse. We’ll assist you in ensuring your brand has a place in the digital universe. Our expertise now extends to web 3.0.

ART DIRECTION

Photo Campaigns

We create a memorable, meaningful, and brand-aligned name while taking into account cultural and linguistic nuances, legal and trademark issues, and the preferences and values of the target audience.

Ideation

We value consistency. A consistent brand is a recognizable brand. That’s why we always start with a guiding idea, and we have the expertise to apply that idea across all mediums.

Video Campaigns

Video is now the most effective medium of communication. We know how to optimize the use of this tool. Our « video sustainability » concept allows you to maximize the use of video campaigns.

3D & Animations

It is becoming essential to provide a more accurate representation of the brand in the digital world. Being prepared for the web 3.0 revolution is crucial.

Advertising display

We support you in the realization of your advertising display campaigns. From the briefing of your campaign to the selection of the most optimal catchment areas.

Concepts

In-store concepts, concepts in trade shows or in department stores. We have expertise in the inherent constraints of these devices. We assist you in maximizing the impact of these initiatives.

COMMERCIAL STRATEGY

International Strategy

Our expertise in international markets allows us to determine which markets are best suited for the development of your brand. We rely on our branding teams to redefine your brand image in a targeted market.

Active Listening

Our copywriting experts and partner authors give your brand substance. We tell your story. Creating magic and reaching the subconscious is a necessity for anchoring your brand in the universe of noteworthy brands.

Qualitative Study

We place special emphasis on having defined and recognizable codes. Our experience has led us to work on product ranges to transform them into a full-fledged brand. We are ready for international development

Competitive audit.

We analyze the market in which you want to expand and offer you a complete audit of the international situation in this segment. Understanding your competitive environment is essential to gain market share.

Pricing, Margin, Sales to retailers.

It is crucial to establish an attractive and market-adapted pricing strategy. A good product at the right price is the key to become a leading player.

Collections Structuring

Our experience enables us to identify the key factors for increasing return on investment. The restructuring of the offer draws in major accounts and reduces costs for a competitive advantage. We also offer expertise in creating capsule collections.

DISTRIBUTION

Market Place Evaluation

We evaluate and chose the best marketplaces for your brand, whether you want to sale wholesale or retail there is a marketplace for you, and we will find it.

Amazon Specific Branding

Amazon is the biggest marketplace both in the US and Europe. We use our cosmetics and digital experience to make your brand an amazon’s favorite. 

Market Place Collection Structuration

Not all you products are adapted to a market place sell out. We chose your most impactful products and restructure your collection in order for your brand to maximise it’s marketplace impact.

Warehouse and Shipping

Our warehouse, 1947 NE 147th TERRACE NORTH MIAMI FL 33181, is the base of our American export operation. We take care of USA importation and FDA regulations. 

Customer Service

We chose to personally manage customer support and satisfaction. A brand lives through its client, we will never outsource a direct communication channel to our customers. 

Wholesale & B2B

Implementing a physical distribution strategy across various retail channels such as department stores, beauty shops, concept stores, and beauty salons requires a comprehensive approach that takes into account the unique characteristics and demands of each channel.